Connecter et Communiquer
Les visuels sont omniprésents, des applications de votre téléphone aux affiches dans la rue. Il ne s’agit pas seulement d’embellir les choses ; il s’agit d’utiliser des stratégies astucieuses pour résoudre des problèmes et créer des liens, ou de créer des visuels faciles à utiliser. Découvrons comment les designers comme moi pensent et pourquoi c’est si important pour votre entreprise.
Designers are problem solvers. Imagine you want to show everyone that they belong to a club. Designers use colors, shapes, and (moving) images to make people feel like they belong and are part of something bigger, which sends a message. This mindset is about solving the communication puzzle so that everyone feels included.
Designers use colors, shapes and (moving) images to make people feel like they belong and are part of something bigger, which sends a message.
When people see a design, they react differently. Some designs make us happy, others make us sad or angry, in any case it tells a story, with a message. Designers work hard to choose the right colors and images to create these emotions. This is important because our feelings can influence our next actions, for example: For example, joining a club or buying a product.
How can designers make sure their work has real meaning? They focus on the purpose of each decision. For example, if a designer is designing a poster for a campaign, the designer will choose colors and images that fit the theme of the topic. So every design has meaning and speaks to the audience.
Thinking like a designer is about more than just making things pretty; it’s about reaching people, making a difference, and delivering a message. By solving problems, evoking emotions, and acting with purpose, designers can improve their work and make it more meaningful. So the next time you see a poster or an app, think about the smart choices designers made to reach you.
