As AI technology races forward, many wonder if machines will ever replace the creative spark that makes us special. It comes very close and you can do very crazy cool and sometimes scary stuff with AI, but still, it remains or still feels, yes artificial, the word is giving it away already, there are a lot of things still to consider when connecting the dots with marketing and the way we talk with each other with text or without, and despite these enormous advances, I firmly believe that creativity is a unique human trait that can’t be replicated by machines.